YouTube & Video SEO
YouTube Is The Second Largest Search Engine. Act Like It.
Everyone obsesses over Google SEO and ignores the giant sitting next to it. YouTube handles billions of searches a day. Google AI Overviews now pulls video snippets directly. ChatGPT is starting to cite video transcripts in its answers. If your videos are not showing up in those surfaces, you are leaving organic distribution on the floor.
We make videos rank. On YouTube, in Google video carousel, in AI Overviews, and in the new wave of AI search surfaces that cite video content. Whether you already produce video or you are publishing for the first time, the playbook is the same: structure, schema, transcripts, distribution.
YouTube RankingGoogle Video SnippetsAI Search Citation
Three Search Surfaces, Not One
YouTube has its own search algorithm. Google surfaces videos in regular results and AI Overviews. ChatGPT and Perplexity are increasingly pulling from video transcripts. Ranking in one does not mean you rank in the others. We optimize for all three.
Transcripts Are The New Backlinks
AI systems cite transcripts. If your video has no transcript, or a bad auto-caption, you are invisible to the citation layer. We clean, optimize, and publish transcripts so the AI layer can actually use your content.
Who This Is For
Creators and solo operators. Brands publishing on YouTube. Course and info product businesses. Podcasters who post video episodes. Any brand running AI video. Anyone whose competitors are ranking on YouTube while they are not.
What You Get
What We Do
- YouTube channel audit and optimization (metadata, playlists, cards, end screens)
- Keyword research for YouTube specifically (different from web SEO, different intent)
- Title, description, tag, and chapter optimization
- VideoObject and Clip schema on every embedded video
- Transcript cleanup and publishing for AI citation
- Thumbnail strategy and A-B testing
- AI Overviews video snippet optimization
- YouTube Shorts strategy where relevant
- Cross-posting playbook for TikTok, Reels, and LinkedIn video
What You See
- Videos that rank on YouTube for the queries your buyers search
- Video snippets appearing in Google AI Overviews
- ChatGPT and Perplexity citing your video transcripts in answers
- Higher watch time, click-through, and subscribe rate on the channel
- Compounding video traffic that does not disappear when you stop posting
How We Execute
Channel + Query Audit
We map what your channel ranks for today, what it should rank for, and what the gap is. Most channels underperform because they optimize titles after the fact.
Keyword + Intent Mapping
We map the exact YouTube queries your audience searches. Different from Google keyword research. Tune for YouTube intent.
Video Structure + Schema
Title templates, description structure, chapter markers, VideoObject and Clip schema on every embed. AI search needs structure. We provide it.
Transcript + Citation Layer
Every video gets a clean transcript, published in a citation-friendly format. This is where ChatGPT and Perplexity go fishing.
Distribution + Measurement
Cross-post where it makes sense, track rankings across YouTube search, Google video, and AI-search surfaces. Report monthly.
Frequently Asked Questions
Do I need to make new videos or can you work with what I have?
Both. Optimizing existing videos is often the fastest win. New videos benefit from upfront optimization at publish time. We do both.
What is video schema and do I really need it?
VideoObject and Clip schema tell Google exactly what is in your video, what is at each timestamp, and who it is for. Without it, you miss Google video snippets, featured clips, and the AI Overview surfaces. With it, one video can rank in three different places.
Can AI actually cite my video transcripts?
Yes. ChatGPT, Perplexity, and Google AI Overviews pull from published video transcripts. If your transcript is clean and indexable, AI can cite you. If it is an auto-caption mess, AI ignores you.
Let's Make Your Videos Work Twice As Hard
Your content deserves to rank on YouTube, get cited by AI, and drive traffic for months. Let's make that happen.