Generative Engine Optimization Agency
Be the Source AI Engines Cite
Generative engine optimization (GEO) ensures your brand is included, referenced, and cited when AI search engines generate responses.
Not just indexed. Not just ranked. Cited as the source.
ChatGPT & PerplexityAI Citation TrackingEntity Authority
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the process of structuring your content, brand signals, and technical foundation so that AI-powered search engines cite your brand in their generated responses.
When someone asks ChatGPT for a recommendation, searches Perplexity for a comparison, or sees a Google AI Overview - the AI model is synthesising information from across the web and choosing which sources to cite. GEO is the discipline of making sure your brand is one of those sources.
Who Needs GEO?
- Service brands competing for high-intent search terms where AI Overviews dominate results
- Founders who want their brand recommended when buyers ask AI for advice
- Teams already investing in content marketing who need to future-proof their visibility
- Businesses in categories where trust and authority drive buying decisions
GEO vs SEO vs AEO
SEO (Search Engine Optimization) - Ranking in traditional search results. The foundation.
AEO (Answer Engine Optimization) - Being the answer in AI-powered search. Broader than GEO.
GEO (Generative Engine Optimization) - Specifically targeting generative AI models that synthesise responses from multiple sources.
We combine all three under one system. They compound when implemented together.
What You Get
Deliverables
- Full AI search audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Structured data and schema markup implementation
- Content strategy and production optimised for AI citation
- Entity signal building and knowledge graph optimisation
- AI crawler access configuration (GPTBot, ClaudeBot, PerplexityBot)
- Monthly citation tracking and competitor monitoring
- Monthly strategy calls and reporting
Expected Outcomes
- Your brand cited in AI-generated search responses
- Compounding authority that AI models learn to prefer over time
- Visibility across both traditional search and AI answer surfaces
- Stronger topical depth signalling expertise to generative models
- Future-proofed content strategy as search shifts to AI answers
How We Execute
AI Search Audit
We assess how your brand currently appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We identify citation gaps, competitor positioning, and structural issues.
Entity and Authority Building
We implement structured data, knowledge graph signals, and cross-platform brand consistency that AI models use to determine source credibility.
Content for Synthesis
We create content clusters designed to be synthesised by generative models. Clear definitions, structured comparisons, specific data points, and passage-level citability.
Technical Optimisation
We ensure your site is crawlable by AI indexing systems (GPTBot, ClaudeBot, PerplexityBot), with proper schema markup and metadata.
Citation Monitoring
We track where and how your brand is being cited, which prompts trigger citations, and how citation patterns change over time.
Frequently Asked Questions
What is generative engine optimization (GEO)?
GEO is the process of optimising your content and brand signals so that generative AI search engines include, reference, and cite your brand in their responses. It covers ChatGPT, Perplexity, Google Gemini, Google AI Overviews, and other AI-powered search surfaces.
What is the difference between GEO and SEO?
SEO optimises for ranking in traditional search results. GEO optimises for inclusion and citation in AI-generated responses. Both are complementary and compound when used together.
How much does GEO cost?
GEO services typically range from $4,500 to $14,500 per month depending on scope, competition, and content volume. Every engagement starts with an audit.
Ready to Be Cited?
Every engagement starts with a full AI search audit. We review how your brand currently appears in AI search, identify the gaps, and build a plan to make you the source.