Old Moat, New Water
- Professional services built their books on word-of-mouth, golf course handshakes, and referral networks
- Those still work. They also shrink every year
- Buyers who would have called a cousin now ask an LLM
- The cousin can't keep up
Professional Services
The Firm ChatGPT Recommends
Your next best client is typing their problem into ChatGPT right now. They want an accountant, a lawyer, a consultant. They want someone who sounds competent on the first pass. Your job is to be that name. Our job is to make that happen.
We work with accounting firms, law firms, management consultancies, and financial advisors who want to stop relying on referrals and start compounding authority in search.
CPA & TaxLegal PracticeConsulting
Expertise Shows Up Or It Doesn't
- LLMs are citation machines. They cite the content that reads like it was written by a practitioner
- We make sure yours does, with citable structure, schema, and clarity
- Your content beats the templated blogs your competitors ship
- Buyers see competence on the first visit
The Firms We Build For
- Boutique and mid-market firms with specialist practices
- CPA and tax. Corporate and employment law. Real-estate and immigration
- Fractional CFO and strategy consulting. Specialist financial advisors
- Anyone who bills for thinking
What You Get
What We Build
- Expert-driven brand hub (positioning, voice, visual system)
- Partner bios and practice pages that rank
- Content engine focused on buyer questions your firm actually gets asked
- Visibility across Google, ChatGPT, Perplexity
- Conversion website that makes booking a consult a one-click decision
What You See
- Inbound leads who already trust you by the first call
- Fewer tire-kickers because your pages pre-qualify
- Citations by ChatGPT and Perplexity when prospects research options
- A team that stops fighting the CMS because every asset lives in one place
- Referrals stay. Earned leads accelerate
How We Execute
Practice Area Audit
What you do, who you do it for, where your margin actually lives. Most firms lead with the wrong practice. We find the real one.
Brand Hub + Partner Positioning
Voice that sounds senior without sounding stiff. Partner pages that function as standalone citable pages. A system your team can use every week.
Buyer-Question Content
We write the pages your prospects ask AI about. Divorce timelines, S-corp vs LLC, audit triggers, contract red flags. Searchable today, citable tomorrow.
Schema + AEO Wiring
FAQPage, Legal/ProfessionalService, Attorney, Accountant, and Person schema on every relevant page. ChatGPT needs structure. We give it structure.
Compound Layer
Monthly content engine, technical SEO maintenance, AI visibility monitoring. Your reputation keeps building while you bill hours.
Frequently Asked Questions
Can AI search actually send us clients?
Yes. Clients use ChatGPT and Perplexity to research firms before booking a call. The firms named in those responses win calls without paying for clicks.
What's different about SEO for professional services?
Buyer trust drives everything. Content has to be technically accurate, on-brand, and credentialed. Generic agency content hurts more than it helps.
Do you work with solo practitioners?
Yes, if the economics make sense. A solo CPA or attorney building a specialist practice is a great fit. Not a good fit for commodity volume work.
Let's Talk About Your Practice
We audit what you do, who you serve, and where the margin is. Then we build the visibility that brings the right prospects in.