Ecommerce & DTC Brands
Your Meta CAC went up again. Your next customer is not scrolling your ad, they are typing 'best cold brew machine for small kitchens, actually good, under $200' into ChatGPT. The brand named in that response ships the unit. If you're paying for clicks instead of citations, you're paying the old tax.
We work with DTC brands, Shopify operators, niche e-commerce, creator-led product brands, and growing product businesses who are ready to build a brand that compounds instead of renting attention from Meta every month.
Shoppers now ask LLMs for product recommendations. ChatGPT Shopping and Perplexity product cards are surfacing brands by name. Google AI Overviews pulls product info directly into results. The brands writing citation-ready content are taking that category share while everyone else complains about Meta.
Paid ads rent attention. A strong brand and a compound content engine own it. We build the kind of brand that gets remembered and cited, not just clicked.
Positioning, packaging, voice, and how buyers actually describe the product category. Most DTC brands write for themselves. We help you write for your shopper.
Voice guardrails, packaging tone, email voice, post voice. Keeps the brand tight as you scale.
We build category pages that rank and PDPs that convert, with Product/Review/FAQ schema on every page.
'Best X for Y' content built for citation by ChatGPT, Perplexity, and Google AI Overviews. This is the new shelf space.
Editorial calendar, email flows, and social cadence all pulling from the brand hub. Compound traffic and repeat purchase.
Yes. ChatGPT Shopping and Perplexity product cards now surface specific brands for specific shopper queries. Brands named in those responses get the click. Brands that only exist on Amazon and Meta are losing share of AI-surfaced traffic.
Both. Shopify for most engagements. Headless (Next.js + Shopify, Remix + Shopify, or custom) when performance and flexibility requirements justify it.
We focus on your brand and owned channels first. Amazon is a parallel playbook we can scope if you want it, but the compounding value is on your own domain and in AI citations.
We are not a pure performance agency. We build brand and content that makes paid ads work better. If you want a paid-only shop, we can refer you. If you want the brand engine that lifts every channel, we are a good fit.
Citations over clicks. Compound growth over ad spend.